About
I’m an accountant turned founder. I started Bean Ninjas in 2015 and spent six and a half years as CEO.
These days, I’m rethinking Bean Ninjas for an AI-first world and building TeamUp, a recruitment business connecting accounting firms with talent in the Philippines.
I write about what I’m learning along the way: building businesses, experimenting with AI and designing work and life with more freedom.
Writing
5 lessons from building my first app as a non-technical co-founderWhat I learned from turning an idea into a real product without a technical background.
The lifestyle ladder: a wealth-building framework for entrepreneurs2021My 2022 year in review2022My personal use manual2021Why everyone should have a freedom number and 3 strategies to achieve it2021
View all writing →Now
What I’m working on
TeamUpA recruitment business helping accounting firms hire talented people in the Philippines.Bean NinjasRethinking the eCommerce accounting firm I founded in 2015 for an AI-first world. Today, we operate in the US and UK.Air AccountingBean Ninjas entered a strategic partnership with Air Accounting in 2024. I now work with Air on eCommerce accounting in Australia.
What I’m doing now →