About
I’m an accountant turned founder. I started Bean Ninjas in 2015 and spent six and a half years as CEO.
These days, I’m rethinking Bean Ninjas for an AI-first world and building TeamUp, a recruitment business connecting accounting firms with talent in the Philippines.
I write about what I’m learning along the way: building businesses, experimenting with AI and designing work and life with more freedom.
Writing
Why do I need a developer when I can build with AI?I rebuilt my personal website myself. But for TeamUp, I’ve hired a developer. Here’s what I want expert help with and what we’ll do ourselves
Should I build an AI brain or finish the website?2026I rebuilt my personal website as a test project20265 lessons from building my first app as a non-technical co-founder2021The lifestyle ladder: a wealth-building framework for entrepreneurs2021
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What I’m working on
TeamUpA recruitment business helping accounting firms hire talented people in the Philippines.Bean NinjasRethinking the eCommerce accounting firm I founded in 2015 for an AI-first world. Today, we operate in the US and UK.Air AccountingBean Ninjas entered a strategic partnership with Air Accounting in 2024. I now work with Air on eCommerce accounting in Australia.
What I’m doing now →